AI-based search options may be coming to Safari across Apple’s platforms.
At least, that’s what Eddy Cue, Apple’s senior VP of services, testified in the Justice Department’s lawsuit against Alphabet Inc. The lawsuit is over Google’s monopoly over search and whether it broke antitrust law. One of the ways it was said to have done this is by paying Apple to maintain its position as the default search engine in Safari (realistically, the only web browser for over a billion iPhone users).
Last year, the court found Google to be acting as a monopolist, claiming it “has acted as one to maintain its monopoly. It has violated Section 2 of the Sherman Act.” Now, Google is in court again to discuss exactly what the remedy should be—will Alphabet/Google’s properties be broken apart? If so, how?
In his court appearance, Eddy Cue remarked on the Safari search deal with Google and where things are headed, according to a report from Bloomberg. Cue said Apple is “actively looking at” changing the way search works in Safari to focus on AI-powered search engines. Searches actually dipped on Safari last month for the first time, he said, which he attributed to people getting their answers from AI. Cue said he believes AI-based search products like those from Perplexity, Anthropic, and OpenAI will eventually replace the standard search one gets from Google. He expects to add those as search providers to Safari in the future, adding, “We will add them to the list — they probably won’t be the default.”
Cue said the products still need to improve before that happens, however. He said making Google the default search was a natural choice because the other search engines were valid choices. “I think today there is much greater potential because there are new entrants attacking the problem in a different way,” he added.
Meanwhile, Google is moving ahead rapidly to incorporate AI into its search results and will soon debut a new “AI mode” for its search. In general, it seems that the public dislikes AI stuff inserted into search results, and the only feedback we see is that “Google is ruining search” and that more people just get answers to things they need from social media, instead.
Google had a chance to be the AI partner for Apple Intelligence in iOS 18, instead of OpenAI’s ChatGPT. There was a “bake-off” between the two, but Google’s term sheet, he says, “had a lot of things Apple wouldn’t agree to and didn’t agree to with OpenAI.” Google is widely rumored to become an option for extended AI features in iOS 19, providing users with a choice between ChatGPT, Gemini, and perhaps others.
The following paragraph of Bloomberg’s story is illuminating:
Still, [Cue] believes Google should remain the default in Safari, saying that he has lost sleep over the possibility of losing the revenue share from their agreement. He said Apple’s agreement with Google today on regular search still has the best financial terms.
This description of the proceedings makes it sound like Cue believes AI search, while not good enough right now, is the future and will soon be better for most users. But the billions of dollars Google pays to be the default is too good to give up.
There are countless online guides offering to help you stretch your Apple Watch’s battery life, generally by turning off all the flashiest features. But I wanted to be more scientific about it.
I wanted to know which features drain the watch’s battery the most, and how much extra life you’ll gain by turning each of them off. That way we can decide for ourselves whether it’s worth the sacrifice to turn off the always-on display, for example, or the watch’s various health features.
Let’s test!
For this experiment I wore two identical watches (the 46mm Apple Watch Series 10 without cellular) for two weeks. We did our best to ensure that they were in largely the same condition. One had 120 charges under its belt, the other–borrowed from a colleague–had 162. The number of recorded workouts on the two devices should be comparable too: my colleague cycles, while I dance. Not together, of course.
I wore the two Apple Watches at the same time (one on each wrist) across four runs of the test. In two runs, the always-on display function was activated on one watch and not on the other. All other settings were the same.
In the third run, background app updates, irregular heart rhythm notifications and general app notifications were deactivated on one watch, and left alone on the other. And in the fourth and final run, all settings were identical on both watches to check they were at an equivalent battery level. This last run gives scientific validity to the rest of our findings.
As you can see from the graph above, the Apple Watch running always-on mode already achieves excellent battery life of more than 30 hours. (It should be noted that I received very few notifications from the apps on my Apple Watch during the tests, which may have helped.) But the watch without always-on lasted 10 to 12 hours longer. That’s a significant increase in battery life from turning off a single (albeit useful and popular) feature.
In the next run (purple and green lines in the graph above), always-on was activated on both watches, but I switched off background app refresh, irregular heart rhythm notifications, and all app notifications (green). Although it’s the best performance in the graph, the differences are nowhere near as dramatic as when I deactivated always-on. Turning off these features earned us an extra five hours.
It wasn’t until the fourth run that I noticed an oddity. While synchronizing screenshots, I disconnected the watch on the left wrist from the iPhone, and paired the one on the right. In previous runs, the left watch had shown better running times, regardless of settings. When the other watch was actively paired, the picture changed, and ultimately the watch on the right wrist lasted longer than the one on the left.
Any features that turn on the screen, whether that’s always-on or excessive notifications, will drain the battery. That’s obvious. But the degree to which these features affect battery life varies.
If you use notifications sparingly, this will have a positive effect on battery life. But managing without always-on will produce far larger gains, delivering an Apple Watch with unprecedented battery performance. You can also be strategic in your use of always-on: pick an always-on face that only displays the time when it’s locked, rather than lots of additional information. This gives you the best of both worlds.
We’ve read online advice to turn off background updates and heart rate notifications, but these seem to be nothing more than snake oil. Turning off these functions hardly affects battery life, and irregular heart rhythm notifications can be one of the Apple Watch’s most useful functions. My advice is to keep them switched on.
Finally, we found that being disconnected from its companion iPhone for several hours has a negative effect on the Apple Watch’s battery life. This even applies to models without cellular. So if you go jogging, it’s best to take your iPhone with you.
Of the big Apple events of the year, WWDC is the most reliable: In each of the past 18 Junes, like clockwork, Apple has held a big get-together for its developer partners and announced a raft of important software updates. The September iPhone launch, March/April spring event and October event seem almost unpredictable by comparison.
In this article, we list the major announcements (and some of the smaller titbits) you can expect to hear about at WWDC 2025. Some of these–updates to the five big Apple operating systems, most obviously–are as predictable as the timing of the event. But we reckon Apple will spring a few surprises this year.
Apple has announced that WWDC25 will take place from June 9 to 13, with the keynote event on Monday June 9.
The keynote is will begin, as usual, at 10am Pacific Time. It will take place on Monday, June 9.
If you are wondering what time will the WWDC keynote start where you are it translates to:
When WWDC starts Apple will live stream the opening keynote on its website and elsewhere, including on the Apple TV app. This means you’ll be able to watch the presentation on iPhone, iPad, Mac, Apple TV, and even PC.
Current Apple Developer Program members, Apple Developer Enterprise Program members and Swift Student Challenge winners were able to apply for free tickets. More information about how to do that below.
WWDC stands for the Worldwide Developers Conference and is dedicated to the third-party software and hardware developers that create apps and accessories for Apple’s platforms: iPhone, iPad, Mac, Apple TV, and Vision Pro.
At the event Apple previews the software coming to iPhones, Macs, iPads and more later in the year. The beta program starts after the event so that developers can start testing the new software, find out ways to use new features, and and make sure it works with their apps.
While devs are at the heart of the event, Apple uses WWDC to announce its software plans and potentially some new Macs and other products to the world. In the past we’ve seen quite a lot of new stuff, including new Macs. Read on to find out what we expect to see Apple unveil at the event, from software and hardware to some entirely new products.
Apple
WWDC is all about the software, so we can be certain that Apple will reveal details of its upcoming operating system updates for iPhone, iPad, Mac, Apple TV, HomePod, and Apple Watch. Those updates will then be issued to developers as a beta to test, and then a few weeks later a public beta will start. Learn about participating in Apple’s beta software program so you can test the new software as soon as the beta arrives.
Eventually, the new software will be available for everyone to download in the fall (usually September for iOS/iPadOS/watchOS and either September or October for macOS.
Here’s what to expect:
AI will be at the forefront of WWDC, with the company likely to discuss how it is growing its AI feature set known as Apple Intelligence. At WWDC 2024 Apple Intelligence features were a large part of the announcements around iOS 18, iPadOS 18, and macOS 15 Sequoia, but Apple is yet to deliver on some of it’s promises relating to Apple Intelligence, with some Siri related features being pushed to the iOS 19 release.
The headliner of the event simply because of the sheer number of iPhone owners across the planet. If you’ve got an iPhone made within the past five years, you’ll likely be able to install the new version of iOS when it’s released in the fall of 2025–though the Apple Intelligence features are only for the iPhone 15 Pro or later.
At WWDC Apple will showcase the new features coming to iPhones later in 2025. The rumors we’ve heard about iOS 19 so far indicate that we could see a major design overhaul, improvements to Siri, more Apple intelligence features, and Home app changes.
But before iOS 19 launches, there’s a whole beta-testing cycle to get through. iOS 19 will be announced at WWDC 2025, and then released as a developer beta (for registered app developers only) almost immediately after the keynote. Developers will then be able to install the iOS beta and a few weeks later a public beta version will be made available for all users who want to try the new features. Our advice is to be cautious and prepared for serious flaws with the beta software–it might even brick your device.
Over the course of the next few months, the developer and public betas will go through a testing process where features will be tweaked, changed, fixed, and updated until we reach the finished iOS 19.0 public release, most likely in September.
Read all the rumors and our hopes for iOS 19 in our iOS 19 guide.
The accompanying update for iPad owners, iPadOS 19 is likely to incorporate most of the new features of iOS 19 but adapted to a larger-screen interface. When Apple’s two mobile operating systems split in 2019 they were similar in most respects, but the iPad version is heading steadily into its own realm.
In 2022, Apple released iPad OS 16 a month after iOS 16, so it’s possible that the two versions don’t arrive at the same time.
Find out more about iPadOS 19 in our guide.
What’s Apple got in store for its follow-up to macOS Sequoia? We’ll find out at WWDC 2025.
This version will be numbered macOS 16, but what is less predictable is the California landmark Apple will name the version after. So far we’ve had: Mavericks, Yosemite, El Capitan, Sierra, High Sierra, Mojave, Catalina, Big Sur, Monterey, Ventura and Sonoma. Based on the trademarks Apple has applied for, macOS Rincon or Skyline could be likely.
We’ll share all the rumors and our hopes for macOS 16 in our macOS 16 guide.
Now that the Vision Pro has been on sale for a while you can expect to hear about new software features coming to the device at WWDC. Apple is likely to have things to say about new apps being made for the device as well as third-party software that is being created for Vision Pro.
The new operating system for the Apple Watch will be revealed at WWDC 2025. This is more of a niche than the iPhone, iPad, and Mac updates discussed above but could bring more health and fitness features to Apple Watch owners around the world. Expect AI to have an impact here as well.
The lowest-profile of the big Apple operating systems, tvOS is the platform that runs on the Apple TV. tvOS is generally light on new features, but the push into AI could change that, with new discovery and search tools.
Apple is also likely to update the software on the HomePod and HomePod mini alongside the other operating systems. We may hear more about Apple’s plans for the HomePod during the WWDC event–especially as Apple is rumored to planning big changes to the HomePod.
You can also expect Apple to update its developer-focused apps, like Swift, Xcode, and TestFlight.
Apple
WWDC tends to be a software-focused event, but Apple has often found time during its WWDC keynotes to launch hardware products too. The first few iPhone revisions—iPhone 3G, iPhone 3GS, iPhone 4, and iPhone 4S—were all released at WWDC, and the HomePod had its unveiling at the event in 2017 as well.
However, the event has focused on Mac releases in recent years. Apple unveiled the iMac Pro in 2017 alongside updates to the iMac, MacBook, and MacBook Pro, and announced a new Mac Pro and the Pro Display XDR in June 2019. At WWDC 2020, Apple announced the transition from Intel to Apple silicon, and WWDC 2022 saw Apple launch the M2 chip in the MacBook Air and MacBook Pro. WWDC 2023 saw Apple introduce the Vision Pro, 15-inch MacBook Air, and the Mac Studio and Mac Pro with M2 Ultra chip.
What’s in the hardware pipeline for Apple right now? Hardware seems unlikely for this event due to a heavy focus on AI, but there are still some possibilities for surprises:
We already have M4, M4 Pro, and M4 Max, but no M4 Ultra yet, and updates to the Mac Pro are long overdue.
Over the years, including in 2023, new Mac Pro models have been launched at WWDC. Apple updated the Mac Studio in March 2025, but notably Apple gave the Mac Studio an M3 Ultra chip option rather than an M4 Ultra: is the M4 Ultra being kept back for the Mac Pro? It looks like it.
Read what we know about the M4 Mac Pro.
There are also rumors about a HomePod, or HomeHub that could be used to control digital home hardware and home security tools. There are lots of rumors about different products, WWDC could be the first time we hear Apple discuss this new product.
Read about Apple’s HomeHub plans.
If you want to attend the WWDC Keynote in person you need to be prepared to enter a lottery and apply for a ticket to attend the keynote alongside other developers. There is a lot of competition for those tickets, which are randomly selected from those to apply and aren’t transferable. The good news is that tickets are free.
The lottery for ticket allocated for 2025 started at the end of March and those interested had to apply by the beginning of April.
Apple invites developers to participate in a series of classes, workshops, and sessions to learn about the system-wide changes coming to the major software platforms in the coming year so they can update their apps. Some lucky developers even get to watch the event live in person.
The lucky applicants were notified of their success in getting a ticket at the beginning of April.
You can find out more about how to get tickets to WWDC in our FAQ.
WWDC keynote tickets have been free and randomly distributed for the past few years, but it previously cost $1,599 for developers to attend and those tickets sold out very quickly.
Even without a ticket, all registered Apple developers get online access to session videos, slides, and sample code throughout the week.
Apple will share additional conference information in advance of WWDC24 through the Apple Developer app.
Apple traditionally holds WWDC during the first weeks of June. Here are the dates from the past few years:
For a broader view of the year’s plans, check out our guide to the new Apple products coming in 2025.
We’ll update this article regularly in the run-up to WWDC, so check back to see the latest news.
Apple sells four kinds of iPad: the iPad Pro; the iPad Air; the iPad mini; and the standard, cheapest iPad. In this roundup, we’ve got all the best deals on Apple’s cheapest iPad, which is currently the iPad A16 model introduced in March 2025.
The 2025 A16 iPad is the 11th-generation model, replacing the 2022 iPad (10th generation) which ran on an A14 chip. The main selling point of the 2025 iPad is that it has double the storage at the entry level, so it’s a better deal than ever.
The processor has leapt from the A14 to A16, which might sound good, but this is also the main disadvantage of the 2025 iPad. The A16 is not compatible with Apple Intelligence, the new AI features Apple is making quite a fuss about.
It is already possible to get small savings off the price of the A16 iPad, which went on sale on March 12, or you can save money on an older iPad, which isn’t all that different to the new one. Just beware that the older model had half the storage for the same price, so the deal will have to take that into account to be worth it. For that reason we will be clear about what the newer model would cost when listing the deals on the older model below.
We’ve checked all the best places to pick up the iPad at the best price for you so that you can get a bargain.
If you’d like to see the best prices for the standard iPad’s more expensive siblings, including iPad Air, iPad mini and iPad Pro, click those links for dedicated deals roundups. Also, have a look at our iPad buying buide if you’re not sure which model you want. You may also like to read our best iPad for kids, best iPad for students, and best iPad for seniors guides. You can also check out our roundup of the best Apple deals.
The main difference between the 2025 iPad and the 2022 iPad is that you will get more storage for your money with the newer models. The entry-level 2022 iPad had 64GB storage, while the 2025 iPad has double that storage for the same price. So is is crucial to keep that in mind if you are considering buying a 10th-gen iPad, or you risk spending more on an older iPad.
U.S.
U.K.
Check below to see other deals that are available.
Below you will find the best prices at various resellers.
iPad (A16, 128GB, Wi-Fi): $349/£329
iPad (A16, 256GB, Wi-Fi): $449/£429
iPad (A16, 512GB, Wi-Fi): $649/£629
You may find older iPads on sale. Just make sure you compare the price to that of the 2025 iPad.
The 10th-gen iPad, with its larger 10.9-inch display, launched in October 2022.
10th-gen iPad (A14, 64GB, Wi-Fi): $349/£329
10th-gen iPad (A14, 256GB, Wi-Fi): $499/£479
9th-gen iPad (A13, 64GB, Wi-Fi): MSRP was $329/£369 (now discontinued)
9th-gen iPad (A13, 256GB, Wi-Fi): MSRP was $479/£549 (now discontinued)
U.S. retailers
U.K. retailers
Apple has a number of Apple Premium Resellers who stock iPads in the U.K., and also offer other services, try the following:
If you want to buy the iPad on contract you could try these networks:
U.S. network carriers
U.K. network carriers
The deals you will see above are generally from Apple resellers rather than Apple itself, which very rarely drops the prices. Apple does, however, sell reconditioned iPads in its refurbished store. So you might be able to grab a bargain.
The iPads in Apple’s refurbished store may be ex-display stock, or they may have been returned to Apple due to a fault, but they are fully reconditioned now and come with a full year’s warranty. It’s not like buying secondhand.
The U.S. refurbished store has a selection that includes:
Compared to the original price, you can save as much as $320 on a 12.9-inch iPad Pro.
In the U.K. you’ll find a similar selection of iPads available from Apple’s refurbished store. You’ll find the following:
There are savings of £480 on a 12.9-inch iPad Pro, compared to the original price.
Another place to look is BackMarket US and BackMarket UK, which sells refurbished Macs and other Apple products. Amazon also has a certified refurbished store for Apple products, but we would advise against buying any products that are older than five years. Most of the products we see on the Amazon refurbished store are unfortunately very old.
There is a large refurbished market for the iPad. We’d recommend taking a look at these refurbished resellers for iPad offers:
Apple’s official Watch bands are fashionable, well-made, and, well, kind of expensive. But not today. Amazon’s Woot! has an amazing deal for Apple’s official Braided Solo loop bands, which lands you two for just $30. These bands usually sell for $99 each, so you’re getting an incredible savings of $168 or 85 percent off!
The twist for this offer is that it’s a complete surprise which bands you’re actually getting. You just pick the size of the band and the size of the watch you want to use it with, and Woot will send you a pair of bands in two of 23 colors. They promise not to duplicate colors in boxes, so you’ll definitely have two bands to match multiple outfits.
Just note, it’s crucial to get the Solo Loop size right because it lacks a buckle for adjustments. Apple provides straightforward instructions to help you determine your wrist size accurately, which requires printing out a set of instructions and cutting out a ruler. Additionally, keep in mind that there are two Solo Loop widths available, designed to correspond with your Apple Watch size (either 38mm/40mm/41mm/42mm Apple Watch models, or 44mm/45mm/46mm/49mm models.
Suffice to say this buy one and get one free offer for just $30 is a fantastic deal for an official Apple Watch. There’s a limit of three per customer, so you can get up to six colorful bands. Since this deal is on Woot, you’ll have to hurry up because it’s only available for a limited time (three days to go) or until sold out, whichever comes first.
Buy one get one Apple Watch Braided Solo Loop band free
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